The McCarthy Companies, the nation’s premier automotive advertising agency, is currently seeking an experienced Broadcast Copywriter/Producer to join our dynamic team of advertising and marketing professionals.
While there is an emphasis on broadcast experience, the candidate will be creating written content for all forms of media including TV, radio, print, and web.
Our ideal candidate will:
- Research competitive advertising and market trends to develop first-to-market ideas.
- Consult with our Account Services team regularly on Client business strategy and execution.
- Work with Creative Team to review creative strategies, develop concepts and provide creative collaboration on projects.
- Write and produce advertising copy from conception to completion for print, digital, broadcast, direct mail, and email marketing campaigns.
- Review copy with Accounts Team to ensure adherence to strategic focus and tone.
- Review and select photo and video footage for production.
- Monitor all assigned projects through our production process and meet deadlines.
- Attend shoots. Assist in production and pre-production, including shot lists, crew needs, scheduling, equipment lists, and procurement.
- Understand current and developing technology that pertains to the production industry.
- Write within all legal guidelines, including advertising laws, state motor vehicle advertising regulations, manufacturing advertising regulations, and co-op marketing guidelines.
Automotive advertising experience is definitely a plus.
Why Elevate Your Career at The McCarthy Companies?
The McCarthy Companies is a full-service ad agency that specializes in the automotive industry, working with elite dealers and dealer groups across the country. With 28 years of experience in the industry, we pride ourselves in providing sound digital strategy, unparalleled media direction and execution, world-class account management, and cutting-edge creativity with a tangible focus on one thing – market share dominance.
At McCarthy, every day will present the opportunity to grow your abilities and skills within a collaborative environment that is hands-on and fast-paced.
A few of our benefits:
- Health Plan Premium is 100% paid by the company! (employee only)
- Dental Plan
- 401k with Match
- Conveniently located just north of downtown Dallas
Contact Info:
Johnette Beutel, johnette@mccarthycompanies.com
4245 N. Central Expressway, Suite 600, Dallas, TX 75205
www.mccarthycompanies.com
