CCPA Alumna Manages NFL Teams’ Social Media Channels

When Sana Merchant-Rupani graduated from SMU with degrees in CCPA and Sports Management, she dreamed of starting her professional journey in New York City. Even though her first full-time job was in Dallas working for public relations firm Burson-Marsteller, she quickly transferred to the firm’s NYC office.

“It was incredible because I got to experience not only a lot of the public affairs clients they had based out of Texas but also a lot of their brand and consumer clients,” Sana said.

After Burson-Marsteller, Sana worked for Empire State Realty Trust in their digital marketing and public relations department. There she helped manage social media for the company’s U.S. and