The Communications Specialist (“CS”) is responsible for developing and managing all district communications in support of TBP’s mission. The CS is responsible for ensuring positive public relations, building TBP’s reputation for proactive and accurate communications, and cultivating and promoting a positive organizational culture that is in line with the values and mission of the District.
Duties:
Essential Duties and Responsibilities include but are not limited to the following. Other duties may be assigned by the Executive Director of Communication and Enrollment (EDCE).
Summary Duty: Create, manage, and execute a comprehensive strategic communications plan designed to meet or exceed communication objectives throughout the organization and specifically geared towards providing great customer service to all stakeholders.
- Collaborate with EDCE to create an annual communication plan that aligns with TBP’s strategic communication plan and includes a calendar of standard communications for the school year.
- Annually review communication policy and procedures and propose necessary changes. Ensure all communication requirements are covered in TBP’s annual communication plan.
- Serve as an information liaison between TBP and its stakeholders.
- Collaborate with EDCE to manage a crisis communication plan.
- Manage and maintain TBP’s routine and emergency messaging system for parents and staff. Continually monitor system usage, engagement, and other tools and channels to ensure routine and emergency communications reach as many recipients as possible within a reasonable timeframe.
- Create and publicize media alerts such as press releases, email announcements, newsletters, etc. and coordinate content with other areas of the organization as needed.
- Frequently attend campus events and routinely engage with campus principals, extra-curricular program sponsors, and teachers to promote and share noteworthy student and staff achievements in district-wide communications.
- Capture photo/video and create other visual media for use in district newsletters, social media posts, website articles, and other media.
- Maintain positive connections with various news media, community leaders, and organizations in communities served by TBP.
- In collaboration with the marketing department, manage and maintain routine and custom communications posted to TBP’s social media accounts.
- Collaborate with marketing to help ensure all digital and print media are posted/published in appropriate internal and external channels and contain positive and appropriate brand messaging.
- Take the lead in collaborating with district staff on internal and external communication requirements for special events including, but not limited to: Convocation, Employee Recognition (e.g. Teacher of the Year), community parades, etc.
- Collaborate with district staff to design, prepare, and edit district internal and external publications including newsletters, recruitment brochures, programs for special events, posters, handbooks, annual reports, and other publications or promotional materials.
- Ensure website communications are current, accurate, and updated in a timely manner.
- Develop and publicize communications related to TBP’s goals, objectives, performance, positive trends, new highly impactful learning environments, events, and other positive news that should be celebrated both internally and externally.
- Maintain an archive of significant district communications.
- Collaborate with staff to develop and institute communication related initiatives supporting TBP culture and the District’s vision and strategic goals.
- Responsible for working with HR, Academics, and other departments to proactively engage employees and work to address any opportunities for improvement regarding communications.
- Assist in facilitating effective communication between and among all departments, locations and levels throughout the organization.
- Helps coach and train staff on effective communication strategies and techniques, including emails sent by employees and verbal/non-verbal communication that exists within any TBP facility or location.
- Assist with other projects as assigned by EDCE, CDO and/or Superintendent.
Skills/Qualifications:
The Communications Manager must have and maintain an overarching passion for education and an unending desire to transform the mission of the school into a reality. The Communications Manager must demonstrate the ability to understand and communicate necessary information to TBP’s internal and external customers and must be dedicated to collaborating with other members of the organization to ensure stories of support and academic success at TBP are routinely written and communicated broadly to all TBP’s stakeholders.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Strong writing skills, including familiarity with the Associated Press (AP) Style Manual.
- Ability to read and write in Spanish strongly desired.
- Strong photography, videography, and digital content creation and editing skills.
- Familiarity with website CMS and some basic HTML experience is preferred.
- Excellent public relations, organizational, communication, and interpersonal skills.
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
- Ability to clearly communicate complex issues, academic success stories, instructions, and other correspondence that is easily understood by others and it is complete and accurate.
- Ability to speak effectively in front of TBP stakeholders.
- Strong knowledge of media and public relations.
- Ability and/or willingness to learn to use a computer for word processing/spreadsheets/photo/video editing software to create written and/or graphic communications
- Ability to apply common sense understanding to carry out and/or communicate instructions in written, oral, or diagram form.
- Ability to deal with problems involving several concrete variables in standardized situations.
- Ability to focus effectively on multiple tasks at once.
While performing the duties of this job, the employee is regularly required to sit; use hands to grasp, handle, or feel; and talk or hear. The employee is regularly required to stand, walk, and reach with hands and arms. The employee must occasionally lift and /or move up to 25 pounds.
Requirements:
- Bachelor’s degree in communications, journalism or related field from a four-year college or university.
- Master’s degree preferred.
- School district experience preferred 5+ years’ related journalism or general communication experience preferred.
- Multilingual preferred – English and Spanish
- Reliable means of transportation.
| Primary Location | Central Admin |
| Salary Range | $47,000.00 / Per Year |
| Shift Type | Full-Time |
