At Children’s Health, we value the role each team member plays in helping us deliver on our mission of making life better for children. We take pride in providing rich and rewarding career opportunities that enable team members to reach their highest potential.
Job Description:
Program Manager: Recruiting and Employee Value Proposition (EVP) Communications
The Program Manager collaborates with HR/Talent Acquisition to participate in content planning that meets current and future hiring priorities and uses data to refine the communications support for all recruiting efforts. The ideal candidate has experience resourcefully identifying and developing inclusive content that’s relevant to both clinical and non-clinical job candidates.
This role leads a collaborative communications program that defines and executes upon the Children’s Health employee value proposition. This role develops and implements a responsive, data-driven strategy to tell our people story by sharing the things that differentiate Children’s Health as an employer of choice. It also builds an internal and external communications plan that includes content and storytelling with compelling messages.
This role works closely with Marketing to manage the evolution and application of our employer brand on key external channels, including Childrens.com and the Careers website, and will partner with Communications colleagues to manage a dynamic strategy for social media with content curated for each channel. This role will leverage data, social listening and industry trends to develop effective, nuanced messaging for both current and prospective employees.
Primary Responsibilities:
- Stay up-to-date about current trends in recruitment and social media
- Manage the Children’s Health Employee Value Proposition
- Collaborate with HR and Marketing on Employer Brand work
- Lead and project manage key reports that tell our people stories
- Work with Talent Acquisition team to adapt content for the unique online channels where various job seekers are (job boards, appropriate social media groups, professional communities)
- Understand how to engage passive and potential job seekers with engaging content that will encourage candidates to apply for our jobs
- Develop targeted messaging, content, and channel management strategies that incorporate digital marketing insights and company brand standards to help attract talent
- Storymine, create content and help manage an editorial calendar across all social media channels (LinkedIn, Facebook, Instagram, etc.) in coordination with our Corporate Communications and Marketing teams
- Develop internal campaigns to drive employee referrals, employee engagement and retention
Knowledge and Experience:
- Bachelor’s degree or equivalent experience with 5+ years’ experience
- 2+ years of experience in employee value proposition
- Experience with Employer Branding and Recruitment Marketing, or Recruiting, Human Resources, Journalism, Communications or Marketing applicable to drive Employee Value Proposition strategy and implementation
- Understanding of employer brand marketing
- Proven skills in adapting an employee value proposition into targeted recruiting campaigns and activations, project execution and strategy analysis
- Proficient in using Microsoft Office Programs, Facebook, LinkedIn, Twitter, and Google Analytics to support recruiting efforts
- Experience in pivoting quickly and adapting to business needs and a changing market landscape
- Ability to partner cross-functionally and work with a wide range of stakeholders
Organization Name and Contact Info:
Children’s Health
http://www.childrenshealth.com
1935 Medical District Drive, Dallas, TX 75234
Emily Potts, emily.potts@childrens.com
